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MY 
STORY

I grew up in the lively town of Potchefstroom, surrounded by art and music thanks to my parents' love for both. From a young age, I developed a passion for drawing, painting, and photography.

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In 2015, I graduated from Gimnasium High School in Potchefstroom. I initially pursued a degree in graphic design at North-West University, but by the end of 2016, I felt a strong pull towards a more hands-on creative field and switched to fashion design—a choice I have never regretted.

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In 2017, I started my studies at the North West School of Design in Klerksdorp. By the end of 2018, I earned a City and Guilds diploma in fashion design, with three distinctions and four merits. In 2019, I completed my 3-year programme in fashion design. To further my education, I enrolled at North-West University and in 2020, I completed a Post-Graduate Diploma in Business Management, enhancing my skills and vision for Helena The Label.

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“Every great design begins with an even better story.”

- Lorinda Mamo, Designer

Copyright © 2025 Helena the Label

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